Community. 

In South Lake Tahoe, we have already experienced the emergence of community around craft beer. Just last Thursday, we celebrated the 2nd anniversary of the local craft beer meetup group. Over 150 people drank beer together to raise $2,400 for a local non-profit. It was an amazing night of new and old friends. An amazing night of love for craft beer. An amazing night of community. 

Starting South Lake Brewing Company and the desire to create a community go hand-in-hand. A group of friends or even strangers coming together over shared passions is a beautiful thing. 

However, creating a community is not an easy thing to do. It takes time, patience, and passion. We are starting The Bär Society as a catalyst to create a community. A community around a shared passion of craft beer and so much more in our small mountain town. 

The Bär Society is not just a growler club. It’s the first group of passionate advocates for South Lake Brewing Company.  When you purchase an annual membership – you are not just purchasing a high-quality growler with a few other perks – you are helping start our brewery. The Bär Society members will be pioneers for craft beer in South Lake Tahoe. 

1-year memberships for The Bär Society are now available for pre-order through our online store. As one of 125 members, you will receive a customized MiiR growler, an invitation to our exclusive The Bär Society party, discounts at the brewery, and much more. 

We cannot wait to create The Bär Society and share our passions for Tahoe, craft beer, and SLBC with all of you! Cheers to the crafting of a community!

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